Masterbatch in simple words is a concentrated mixture of colours and additives which is solidified into tiny granules. This might come as a surprise to many; plastic in its original form is colourless. The usage of colour masterbatch is what gives plastic the properties usually associated with it by the end users. Mixing additives and pigments into plastic products allows it to adopt specific colours and physical features as needed by the manufacturer and the user. A good quality colour masterbatch has the competency to impart colour and various properties to a plastic product without compromising on its structural integrity. The reason for its popularity is the lower cost associated with it in comparison to traditional colouring agents, pure pigments, and dyes. Listing some of the reasons that make colour masterbatch so popular:

• Improved production flexibility
• Improved UV resistance
• Optimised thermal resistance
• Great resistance to elements of nature
• Superior colour vibrancy and lifespan
• Chemical stability of the product
• Environmentally friendly components

These are just some of the more commonly known features of colour masterbatches which can be applied to any requirement. Its application in the modern industry is infinite and most of us are not even aware of it. In addition to improving the processability of the plastic/polymer product according to the specific need of the user and manufacturer, it gives the product vibrant colours which make it stand out and gains the attention of the buyer. Plastic in its original form has no colour and tends to be unwieldy. Usage of colour masterbatch adds colour and also improves its physical properties which makes it user-friendly. Practically all the plastic products we use at home are manufactured after applying colour masterbatch during the production process. It can range from something as simple as a tiffin box to your laptop and all the way to your car parts. This indicates how colour masterbatches affect the plastic industry across the globe at varying scales.